Small Cars Sales Surge


Let’s go on to mine the March sales statistics by focusing on one of last month or two’s bigger surprises, the Nissan Sentra’s virtually 105 percent jump in potential new customers. The Nissan Sentra wasn’t the best selling car in the small segment in March—that was, of course, the Ford Civic—and it wasn’t the car using the biggest year-over-year increase—the Hyundai Elantra caught which title. But undoubtedly the Sentra’s performance must be regarded as amongst the a lot unexpected.

Once all, the Sentra isn’t a new model, prefer the Elantra. Despite a freshen endure calendar year, the Sentra has been lurking close to in its current generation since its U.S. introduction in 2006. And the Nissan isn’t traditionally have any idea as a top seller. It ended behind similarly jaded solutions enjoy the Chevrolet Cobalt and Frd Concentrate in 2010.

So the car’s March overall performance is effectively worth noting, each for which it states on Nissan and which it states about the industry.

Placing the Sentra Front and Middle

In 2010, Nissan offered 94,065 Sentras, representing a modest 13.7 % increase. But it is like someone flipped a change between Nov and December endure calendar year. Immediately after an 11.7 percent boost in the former, the Sentra rang up a 74.1 % jump in December, and endure one fourth’s rises drove like doing so: January, up 26.9 percent; Feb, up 62.2 %; and March, up 104.7 percent.

Component of doing so is no question connected with the truth which Nissan usually has the best discounts of any of the top 3 Japoneses automakers, and I’m additionally heading to discard out another, considerably associated aspect which may be working here. As most readers may remember, the Hyundai-Kia duo surpassed Nissan-Infiniti as a all round revenue scoreboard at one point deceased last calendar year, and it looked like a long term adjust in the standings was heading to be a fait accompli.

But March saw Nissan-Infiniti outsell the To the south Koreans by more than 15,000 items (121,141 vs. 106,052), and the quarterly amounts display to Nissan and Co. using a nearly 38,000-unit advantage (285,358 vs. 247,394).

And while Hyundai-Kia have been riding the ol’ momentum weight train thanks to a steady stream of redesigned products (e.g., the Elantra, Hyundai Sonata, Hyundai Tucson, Kia Optima, Kia Sorento and Kia Sportage), it’s mainly low-volume competitors that have been trickling from Nissan’s new-product pipeline. The Nissan Juke is possessing most relative success, but sold solely 4,089 items in March. The all-new Nissan Search just going getting to sellers (and clients) last few weeks, and solely had time to come across 1,442 prospects. The Nissan Leaf managed to set a monthly sales record, but its 298 March potential buyers represent a few loads’ worth of Nissan Altima top line for which period of time

Using Infiniti marketing in the sort of volume one expects from a high quality products—11,287 total March top line, up 13.5 percent—it’s clear that “mature” products prefer the Sentra and Altima are doing considerably of the serious weightlifting for Nissan. Well, solutions prefer which and possibly a serious pep talk to Nissan sellers about smacking down the upstarts at Hyundai and Kia.

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